Sustainability is the new luxury paradigm and one of the most valuable key resources and the basis for corporate success.
In the competitive world of luxury goods, small and fine brands in particular will gain in prestige and value, acting with deep respect for our planet and future generations.
True Luxury is the conscious decision for high-quality, craftsmanship and sustainability.
We consult strategic practices, which are tuned to deliver clear and actionable guidance to achieve great leaps forward. In general, everything is focused on consumer and market strategies, brand evolution, new product development and work that can be effectively integrated into the culture and organization. We develop global visions and sustainable business strategies as well as the creative direction of luxury lifestyle companies to strengthen the position and identity of the brand.
Mister Luxury and its global network of experts focuses on the following core pillars:
- Consumer insight: Understanding and anticipating consumer behavior, its needs, habits, attitudes, motives and expectations. This knowledge offers important decision-making guidance for the development and refinement of marketing concepts and strategies.
- Market intelligence: analyzing changes to the competitive landscape, in order to position for commercial success.
- Product development: identifying current and future design direction to help capitalize on emerging trends
- Artistic oversight & direction: creative direction and management of concepts, design strategies, product development and trends of raw materials.