We are in the middle of a process of glocalization – the localization of the global. We produce locally, learn a trade, grow our own food, reforest forests, promote biodiversity, research vaccines – and change the world. The motto is:…
Sustainability is the new luxury paradigm. It is one of the most valuable resources that is key for future success of any company. A corporate strategy of sustainability is a means to foster growth, drive innovation and strengthen brand value…
Luxury brands exist due to their timelessness, stability of value, tradition of high quality, mindfulness of aesthetics and their creators’ high demands on product innovation – these characteristics are in high demand in today’s technology-focused world. Consumers also want to…
What does luxury really mean today? How does it relate to substance and meaning in our everyday lives? Products are judged by their price and the rung they occupy on the ‘luxury’ ladder – but why should somebody feel an…
What does the word ‘luxury’ make you think of? Perhaps it conjures up images of sports cars, private jets and fabulous mansions. Or maybe a pleasurable experience such as enjoying a fine cigar, or a massage at your favorite spa….