Soon we can celebrate the re-opening of small stores, reminding us how important it is to have high-quality craftsmanship and sustainable products in our lives again. Tante Emma sends its regards, and its circle of strong brands rushes over us…
Sustainability is the new luxury paradigm. It is one of the most valuable resources that is key for future success of any company. A corporate strategy of sustainability is a means to foster growth, drive innovation and strengthen brand value…
Luxury brands exist due to their timelessness, stability of value, tradition of high quality, mindfulness of aesthetics and their creators’ high demands on product innovation – these characteristics are in high demand in today’s technology-focused world. Consumers also want to…
What does luxury really mean today? How does it relate to substance and meaning in our everyday lives? Products are judged by their price and the rung they occupy on the ‘luxury’ ladder – but why should somebody feel an…